Today’s candidate driven market has involved recruiters in a marathon for talented pro where every staffing firm is fighting to reach the right candidate at the right time and become a superstar in the eyes of their end clients.
But success does not come for free you need to strive for it and Employer Branding is the first step towards it. Recent surveys from recruiting leaders suggest that Employer Branding started as the most crucial trend in recruitment in 2015 and continues to be so in the present scenario.
So ……What is Employer Branding first of all and Why it is Important ?
Employer Branding is communicating your company culture to the potential candidates in an effective manner through social media or other channels. This includes the work environment in your organisation , training offered at the job , the hiring and on- boarding process at the company , what benefits and incentives the company offers and development of career paths for the candidates.
The toughest challenge faced by recruiters is employee retention and this itself publicise the importance of Employer Branding. Since candidates have multiple options to look into , if you don’t make your organisation stand out in the eyes of the candidates , you won’t be able to build your talent pipeline.
A compelling Employer brand significantly improves the application rate at your organisation , increases the workforce productivity and reduces your turnover rate.
Tips on Building a Fascinating Employer Brand :
- Build a good profile on Social Media :
Since Social media is the channel where the candidates first encounter your organisation , ensure that your company profile page on Social networking sites has complete information regarding your culture and work environment . Always keep your profile page updated .Also , link your Social Media profile to your career website.
- Check your reviews and posts on Social Media regularly :
Anybody visiting your profile page has the privilege of posting his reviews about your content. Glassdoor is now becoming the favourite spot for rating enterprises and any complaints regarding them.
Take these reviews seriously to make changes in the way you present yourself on social media.
The content you post should be beneficial for the job- seekers and drive engagement with you. This will automatically help you in expanding your network on Social Media , be it with clients or the potential candidates.
- Involve your current workforce in building an employer brand :
Employer Branding is not only about communicating with the potential candidates but also with the current employees as they are the brand ambassadors of your organisation.
There is no point in posting great words about your organisation to the outside world if your current employees are not satisfied with you. Engage with your current workforce, get to know what they like about your company and what they don’t.
Take their words seriously to bring necessary changes as they are your biggest assets. They are the ones who will bring great talent through employee referrals and will endorse your brand.
- Writing a detailed job description :
Your job description is a reflector of your organisation and you should avail full benefits of it.
Instead of just delineating the skills and experience required for the job , you should also add what benefits your company offers and how you stand out from your competitors.
5. Employer Branding in complete lifecycle of an employee :
Remember Employer Branding is not limited to just job postings and attracting the best talent , it is the part of the employee’s complete lifecycle starting from job application to leaving or retiring from the job.
You should take care of what you reveal about your company culture while advertising your jobs , engaging with candidates , conducting interviews , handling your current employees and bidding Goodbye to them.
Depending on what impression you create in the minds of employees about your company and how you build a relationship with them , they will either favour you and increase your talent pipeline or turn out to be your critics.
So , don’t underestimate the power of Employer Branding and start exploring its benefits.